FRONT-END

30 Chrome extensions for designers and devs (Creative Bloq)

Creative Bloq rounded up the best and most useful Google Chrome extensions for Web designers and developers. Even if you don’t fit into those two categories, you can learn about extensions such as “Yslow,” which pinpoints exactly what is slowing your page down, and “Streak,” that turns your e-mail convos, “into a trackable, assignable ticket.” Find out more about those very helpful tools!

BUSINESS

A Harvard psychologist says people judge you based on 2 criteria when they first meet you (Business Insider) 

In her new book Presence, Harvard psychologist Amy Cuddy explains that first impressions come down to trust and respect. “From an evolutionary perspective,” Cuddy says, “it is more crucial to our survival to know whether a person deserves our trust. A warm, trustworthy person who is also strong elicits admiration, but only after you’ve established trust does your strength become a gift rather than a threat.” Cuddy’s book is available now.

SEM

Gauging The Impact Of The AdWords Countdown Customizer (Search Engine Land) 

Search Engine Land columnist Matt Umbro shares his findings on the impact of utilizing the AdWords Countdown Customizer. His discovery brings to light the enormous value that dynamic copy can bring to your CTR, as opposed to what you may be achieving with your basic static ads. Hit the link to read the case study.

E-COMMERCE

Seven ways to make E-commerce fun (& five ways to create experiential BS) (Econsultancy) 

E-commerce equals experience. Do we all agree? Well, Ben Davis doesn’t. As a matter of fact, he raises an interesting debate about the experiential dimension of online shopping, asking readers if “experiential BS” is a must for e-commerce websites and questioning the impact of interactive films, virtual fitting rooms and so on. At the end of the day, Davis suggests product pages might be a better place to wow your consumers and favour conversion.

SHAMELESS PLUG

MAGento (Le Site)

Yes, the rumours are true – we published our first magazine! We decided to share the knowledge and passion we have for Magento by putting together a magazine, aptly named MAGento. Yes, we are quite witty, aren’t we? Within the magazine you will find beginner-friendly information on security issues, HTML, SEO and two great case studies on iStore and Jack & Jones.

 VIDEO

Some find the idea of loving work a daunting task. Aisha Fukushima, founder of RAPtivism recently spoke at CreativeMornings Oakland about how you can find the passion and drive to put the pedal to the metal. “Lovework is the most ideal work: that work that, yes it can be hard, but it also feeds our soul,” explains Fukushima. “How do we express that through the arts, how do we start to manifest that through culture, through the stories that we tell?”  How indeed?!