Objectives & Solutions
As part of an offline promotional effort, Keurig® planned the launch of a Willy Wonka-inspired search for Mystery K-Cup® packs. The Mystery Packs were hidden in boxes of participating K-Cup® brands and distributed in grocery and retail stores across Canada, waiting to reveal themselves to the lucky winners. In order to include online shoppers, Keurig® asked us to recreate the excitement of a treasure hunt with an interactive online game. We accepted this challenge with fervor, glad to offer their customers a unique online experience they could escape with.
We took the idea of a treasure hunt and went wild with it – literally. Our contest site became an animated, interactive jungle complete with animal avatars, moving ferns and hidden treasures.Playful animations brought the contest to life, giving users an experience that went beyond that of a simple online contest. As with all our social contests, our strategists developed a viral contest mechanism that used social sharing tools to help users increase their chances of winning. The contest was featured on several design sites and praised for its attention to detail and for its unique energy.
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