Welcome to the first installment of #LeSiteReads! Many of us in the office like to nerd out over our jobs, which means we read a lot of articles during our precious down time. It’s normal for the UX department to share articles with the Copy crew who in turn shares with Performance marketing team, who in turn shares with HR… Essentially,  we learn something new every day about what’s going on in the different areas of expertise of Le Site.

With #LeSiteReads, we’ll highlight the best articles shared between Sitizens, in the hopes our readers learn something new!

MARKETING

The Definitive Guide to Growth Hacking: Chapter 7  (Quick Sprout)

While growth hacking is still seen as a new concept, to us it is an important component of marketing. Quick Sprout’s Definitive Guide to Growth Hacking is an awesome read for those who are well-informed about the approach, and those who have no idea what the concept even means.

UX

13 Impressive Statistics on User Experience (Invision App)

Short, sweet and jam-packed full of stats. Hit the link for some stellar numbers that Jozef Toth, Senior UX/UI Consultant at Pfizer, rounded up for Invision App’s blog that proves your user experience is a VIP in your site plan.

WORK CULTURE

Proof That Positive Work Cultures Are More Productive  (Harvard Business Review)

Reality alert: if you have a bad work environment, you’ll probably not want to work hard. The Harvard Business Review proves why positive work culture is at the crux of all things important, including how a tyrant boss can be bad for your heart, with good old fashioned science and research.

SEO

From Search to Store: Google Shows You Ads and Keywords Driving Offline Visits (Search Engine Land)

Our SEO master Guillaume laid down the law the other day. “Why should we push our clients to utilize local SEO? Because local trade is over 10x larger than e-commerce.” Read up on why this is so pivotal for business.

VIDEO

After the hustle and bustle in the office of Black Friday and Cyber Monday, we looked to the future with Amazon Prime Air, which Amazon describes as, “a future delivery system … designed to safely get packages to customers in 30 minutes or less using small unmanned aerial vehicles, also called drones.” Wouldn’t THAT be nice?!