Our PPC Advertising Process

The right message, at the right place, at the right time. Pay Per Click Advertising (PPC) is a medium that allows you to reach qualified leads at the exact moment that they are searching for products or services that you offer. Our Pay Per Click Advertising package identifies top converting search queries and targets your audience with a value proposition that suits their needs.

Strategic Brief and KPI Identification

A thorough briefing will allow us to sharpen your strategic objectives, products and services, as well as consumer profiles, which help identify your target market and pitch the most advantageous campaign goals.

Keyword Research & Messaging Tactics

The second phase consists of a thorough research process that will allow us to identify the top performing keywords based on your products or services, your target market and all the other key factors established in phase one. These keywords will ensure that your ad appears whenever potential customers search for a product or service similar to yours, as well as help us in establishing relevant ad copy that will allow us to target your audience using messages that resonate with them.

Creation of Adwords Accounts & Campaign Launches

Once all the prep work is finished, we’re ready to go live. We set you up with Adwords accounts and launch your campaigns on strategically chosen networks that will deliver the results you desire.

Optimization & Reporting

We survey your ad campaigns on a daily basis in order to identify optimization opportunities, enhance your campaign performance and maximize your ROI. Weekly and monthly reports are provided so that you can easily track your progress and view details on each dollar spent, giving you key insights about your target market and its purchasing behaviours.