Magento Named Platform Leader 2020 by Gartner

 

We have some fresh news to share! Our partner Magento, now an Adobe company, was named as a Leader in the 2020 Magic Quadrant for Digital Commerce research report by Gartner.

Magento has been a leader for the fourth year in a row and this year they have achieved the highest placement on the ability to execute axis when compared to 15 other participating digital commerce platforms.

 

Gartner, Magic Quadrant for Digital Commerce Graph

 

What does this mean?

In this report, Gartner evaluated the viability of 15 vendors to help application leaders supporting digital commerce make informed evaluations. The report looks at only the top commerce offerings in the market with competitors such as Salesforce, Shopify, BigCommerce, Oracle, and SAP. So when you choose Magento, you choose to work with one of the best platforms out there.

Its recognition by Gartner strengthens Magento’s position as a dominant eCommerce solution for businesses around the world. Gartner believes in Magento’s ability to meet the consumer’s online experience needs as it delivers a complete eCommerce platform solution. It’s clear that Magento has transformed and will continue to transform the way brands and businesses think about eCommerce.

 

What criteria were taken into consideration?

Gartner based their assessment by focusing on transformational technologies and technological approaches for delivering impactful solutions to clients.

For the ability to execute axis, Gartner evaluated all 15 commerce platforms on out-of-the-box capabilities and APIs abilities such as:

  • Storefront
  • Product pages & catalogue navigation
  • Shopping cart
  • Check-out
  • Customer account
  • Customer experience
  • Marketing execution
  • Operations

For the completeness of vision axis, Gartner based its evaluation on if the commerce platforms:

  • Understand the market
  • Have a clear marketing, sales, and offering (product) strategy
  • Have a localized strategy
  • Can adapt to different business models, verticals, and industries
  • Show innovation

Overall, Gartner evaluates the commerce platforms on if they are able to provide all the information a customer needs to make a purchase decision on its own and if they offer businesses an eCommerce solution that is innovative and flexible.

 

Magento key winning features

You might be curious to know which strengths helped position Adobe as a Leader. Here are the 3 winning features:

 

International reach: Magento is a well-established player in the digital commerce industry with a large market share across all businesses and brands sizes. This year, it had one of the largest increases in new customer numbers compared to other evaluated vendors. Their global success is attributed to its vast solution integration partner network. It’s also a platform that tailors for both B2B and B2C digital commerce models as well as midmarket businesses.
Robust platform: Whatever features you are looking to incorporate into your commerce platform, you’re almost sure that Magento has it. The platform has an expansive feature list that includes solutions such as native content management editing with Page Builder, multi-inventory management, product recommendations powered by Adobe Sensei, shipping, and analytics. Magento’s complete out-of-the-box commerce capabilities make it a solid Digital Commerce Leader in the Magic Quadrant.
Strong ecosystem: Recently part of the Adobe company, Magento benefits from its ecosystem of developers, agencies, and solution integrators that continuously work together to expand Magento’s capabilities. Their goal is to make every experience shoppable for their customers. With powerful applications such as Adobe Experience Cloud, Gartner believes that Magento will keep on growing its scope of product offerings and better their platform to compete for digital commerce market share.

 

Magento, a commerce solution for B2C and B2B businesses

If your goal is to create world-class experiences for your customers, look no further than Magento Commerce. Making it into the leader spots in Gartner Magic Quadrant for Digital Commerce strengthens its status as a leader. With its out-of-the-box features, a global ecosystem of implementation partners, and appeal to all businesses and brand sizes, no other platform will give you the power to create unique and engaging shopping experiences.

 

Le Site, a certified Magento Solutions Partner

Since the beginning of Le Site, we have been a Magento partner because we believed that this eCommerce platform was able to deliver capabilities for all commerce models and could serve companies on a single platform. If you want to know if Magento is the right platform for your business or add new out-of-the-box functionality to your current Magento website, book your one-on-one consultation with our team.

 

Read Gartner’s full report.

Notes: Gartner does not endorse any vendor, product, or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.