Even if you’re not an entrepreneur, chances are you know that every minute matters and cannot be wasted. Commuting to and from work is the perfect time to listen to…
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CONTENT 5 Ecommerce Content Marketing Trends for 2016 (PracticalEcommerce) The content team took a sneak peak into the e-commerce content marketing fads for 2016. While Practical Ecommerce’s list is one…
With over four million downloads in five years, Magento is one of the most trusted e-commerce software in the world and is favoured by both prominent brands and start-ups. It…
After the madness of Black Friday and Cyber Monday, shoppers can finally take time to settle down and cross the rest of their gifts off their list. If you’re a…
Welcome to the first installment of #LeSiteReads! Many of us in the office like to nerd out over our jobs, which means we read a lot of articles during our…
Hello again! Last time, we shared with you a number of quick wins to rock the holiday season. Today, we have even more tips for you! Here’s part II. 3….
The holiday season is right around the corner! With November and December representing over 20% of annual revenue (1), we’ve laid out a few quick wins to make the most…
This past Wednesday, Le Site had the great pleasure to participate in the Brand-Employer forum held by Infopresse. We were in great company at the forum, rubbing shoulders with fellow…
Google recently launched Enhanced Ecommerce, an installation whose features go a long way to improve digital analytics. Whenever Google launches an update, our work is to adapt it as best…
We can’t argue, Magento is a sturdy e-commerce framework. However, the platform’s Achilles’ heel surfaces when dealing with a large amount of data. This is where grouping things together into…
Last Wednesday we attended The Conversion Road Trip. This event happening in 4 East Coast cities (New York, Toronto, Chicago and Boston) is organized by Unbounce, a company that focuses on improving...
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What do Target, Ebay and Amazon have in common, other than being Fortune 500 companies? They have all experienced severe security breaches in the last few years, such as credit…
It starts with the right platform. Choosing the e-commerce path generally represents an important challenge to enterprises, both large and small. To ensure a successful launch, internal processes (such as…
It’s no secret: these days, Google lives and breathes mobile. From introducing “mobile friendly labels” within meta-descriptions, to launching a full-fledged mobile testing tool, searching on-the-go is the name of…
Earlier this month our performance marketing team flew to the Big Apple to attend ClickZ Live 2015. Gathering qualified professionals from different horizons, this innovative conference positions itself as an…