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If you’re looking to build an eCommerce store, you might have heard a lot about Magento. So what’s Magento exactly?

First released on March 31, 2008, by Varien, Magento is an eCommerce platform that acts as an interface for managing eCommerce stores. Without Magento, merchants would have a hard time updating their website, adding new products, managing descriptions, etc.

Not only does it acts as a CMS (content management system), Magento provides merchants with complete and flexible online store functionalities and features. Some top features include multisite management, search engine optimization tools, multi-inventory management, product information management, advanced customer segmentation, flexible shopping cart system, and omnichannel tools. Magento gives businesses the ability to customize their online store in any way they like and set them apart from their competitors.

On the technical side, Magento is an open-source eCommerce software that is built in PHP on top of the Zend framework. It’s available in two editions: Open Source and Commerce. The Open Source version is free for anyone to download and use. The Commerce version is not free. Businesses need to pay for using this edition of Magento but have access to more advanced features, security, performance, and technical support. The core code can be modified by developers and enhanced by installing application extensions from the Magento Connect marketplace.

In sum, Magento’s eCommerce platform gives you all the tools you need to attract more prospects, sell more products, and make more money.

Blog featured image what's Magento?

Magento Market Share

Wondering how popular Magento is? As of 2020, Magento accounts for 12% of the eCommerce open source and enterprise versions on the market. As a reference, WooCommerce accounts for 18% and Shopify, 8%. Also, more than 250,000 merchants worldwide use Magento. More precisely, on the North American market, more than 20% of the top 1000 e-retailers in the US and Canada use Magento, making it the most popular eCommerce CMS.


Top Brands Using Magento

Among those 250,000 merchants some top brands using Magento are:

  • Nike
  • Ford
  • Nestle Nespresso
  • Christian Louboutin
  • Bench
  • Le Creuset
  • Aldo Shoes
  • Coca Cola
  • Sigma Beauty
  • HP
  • Canon
  • Burger King


Some Interesting Facts About Magento

  • Magento has been acquired by the Adobe company in May 2018 for $1.68 billion. (Source: Adobe.com)
  • Magento powers 1.2% of the internet. (Source: Hostingtribunal.com)
  • 202 Magento users are in the Internet Retailer Top 1000 list which accounts for 20%. (Source: Magento.com)
  • Among the top 10K web stores, Magento has a share of 16%. (Source: Magento.com)
  • On the internet Retailer B2B eCommerce 300 list, Magento is #1 with 42 merchants. (Source: Magento.com)
  • Magento handles over $155 billion in transactions every year. (Source: Magento.com)


Magento timeline