New B2B interface for Aspex

Aspex Eyewear is one of the world’s largest global distributors of quality eyewear and sunwear. Some of their top fashion and technology breakthroughs include Turboflex and Easytwist.

Objectives & Solutions

BUILT FOR B2B

With opticians in mind, we developed a robust B2B interface with a detailed search capacity. Retailers can now find a frame by size, shape or type in a flash! To top things off, we included a “hidden-price” switch, if the retailer is browsing with a client.

VISUALLY PLEASING

To highlight Aspex’s collections and proprietary technologies, we worked hand in hand with the PRECISION communications group. The result of this creative collaboration? A website that’s pleasing to the eye, yet extremely functional and scalable. Looking good!

B2B STOREFRONT

Even though the initial wireframes were made for B2B purposes, we decided to build a client facing interface. With digital instances in France, USA and Canada, Aspex can now cater to both B2C and B2B business units thanks to a smart Magento 2.0 built.