About the Brand
Bedre Wellness is a wellness brand focused on delivering premium hemp-derived CBD products in the USA. Their products are tested for Quality, Purity, and Safety at a third-party accredited laboratory.
The Challenge
With only the product in hand, Bedre Wellness needed a unique online visual identity, branding, and product packaging design in order to stand out from a highly competitive market. They also wanted to build brand awareness and deliver a simple online shopping experience with a mobile-first approach.
The Execution
We delivered a turnkey Shopify eCommerce website within three months.
- User personas: We defined their target customers & buyer personas using available CBD market research.
- Branding: We translated the brand value and packaging into a contemporary and masculine look and feel to reflect the target customers.
- Shopify eCommerce: In addition to the custom theme, we added the Shogun page builder for greater control over the web content allowing Bedre Wellness to change pages depending on the campaigns and without access to the code.
- Integrations: We streamlined order fulfillment by leveraging Shipstation & simplified customer service management with Zendesk.
- Email marketing: We implemented the email strategy using Klaviyo (List building, email triggers & campaigns).
The End Result
Le Site delivered a distinctive branding and flexible Shopify eCommerce website that gave Bedre Wellness all the tools to perform in a highly competitive CBD market. We helped them facilitate shipping and customer service. We guided them in their marketing initiatives from email marketing to social media strategy to grow their newly launched brand. The end result was a combination of content and eCommerce that reinforces Bedre Wellness’s story in the CBD market.
