Objectives & Solutions
With over 15,000 SKUs, Construction Fasteners & Tools has an extensive product catalogue to say the least. To ensure a smooth shopping experience for contractors and amateur builders: our UX designers focused on creating a custom navigation, which would categorize intuitively a wide range of tools and construction gear.
PRODUCT DRIVEN PAGES
Technical product pages have a tendency to become quite bulky. To avoid this, we spent time wire-framing a custom product page, to complement the user experience, we added a comparison feature and the ability to preview bulk pricing rules for B2B and large orders! All together, these product pages provide the right amount of information, without inhibiting conversion. Job well done!
MOVING TO MAGENTO 2
Having built its business around great service, CF-T was looking to for an e-commerce platform that mirrored those values. With enhanced business agility and productivity, Magento 2 was an obvious choice for them. Magento’s latest innovative platform empowers merchants by providing a more efficient experience that facilitates rapid growth. There’s no doubt CF-t is going to make a dent in the Canadian market.