Dart Aerospace - Le Site

About The Brand

Dart Aerospace offers industry-leading design, manufacturing and market-certified solutions for the helicopter and aerospace industry. With the most comprehensive and diversified product portfolio in the industry DART is a world leading manufacturer of helicopter systems and equipment for all major rotorcraft OEMs: Replacement parts, mission equipment, tools and value-added solutions for civil and military operators along with completion centres and MR&O facilities. Successfully collaborating with over 10 local and foreign authorities such as TCCA, FAA and EASA. They often even exceed FAA and EASA requirements.

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The Challenge

The key challenges we faced were to provide customers with an improved customer experience, streamline navigation highlighting ease-of-use, reduce costs by offering customers and service partners an easy way to order parts, and speed up the order process. One of the biggest challenges was to build a feature-driven website that would stand the test of time and a commerce website that could take on their continuing international expansion. We wanted to give this brand a strong visual identity, one that would stand out from the competition. Lastly, the existing platform wasn’t optimized for mobile experiences. Their clients were dealing with a confusing website. We wanted to allow the company’s clients to easily buy equipment parts from all over the world, from major cities to remote areas.

The Execution

Our approach was to implement a sophisticated yet simple user experience.
With Magento 2, out-of-box responsive has ensured content is robust and consistent across different user experiences and has created an engaging mobile-optimized experience.

The End Result

With the improved usability and enhanced features lincluding dynamic product search, along with a custom Aircraft Model selector function; customers can now enter a part number to make sure they are offered the correct matching part. With a purchase flow that holds the customer front of mind, the flow starts with them entering their details, and the correct parts are then offered which significantly decreases the risk of incorrect orders. The sorting, filtering and faceting improves product discovery and makes ordering a simple and efficient experience.