Objectives & Solutions
Since the skincare specialists had specific cosmetics for specific skin concerns, we aimed for a product category structure that would spotlight this solution-based strategy. To achieve this, our UX designers and e-commerce strategists joined forces to develop sturdy wireframes.
MAGENTO 2 MAKEOVER
IDC wanted an e-commerce website that could take on its international expansion. That’s why we leveraged Magento 2 to its full potential. Since customer centricity is at the heart of the brand’s strategy, we expanded payment options with an easy PayPal checkout. IDC’s shopping experience is now as smooth as it gets.
When it came to IDC’s branding, the new website was only the tip of the iceberg. Thanks to a great collaboration with Hoppenheim & CO, the brand saw everything from its logo to packaging evolve towards a new and innovative creative direction. Discover the new face of IDC today!