With over a thousand stores in 38 countries, Danish fashion giant JACK & JONES® offers cutting-edge clothing, accessories and footwear to men all over the world.
Objectives & Solutions
ADAPT TO CANADIANS’ TASTE
JACK & JONES® is well established in North America. As such, the brand needed an e-commerce platform that resonated with Canadian shoppers. From the home page to the product descriptions and gift ideas, our design and content teams envisioned a website with a local twist.
DEVELOP A FULLY INTEGRATED WEBSITE
As a global brand, JACK & JONES wanted to provide Canadians with a world-class e-commerce experience, which started by aligning the e-commerce platform with the brand’s complex data environment. Much before the wireframe and design phases, Le Site strategy and development team worked hand in hand with the business to design dependable connections with their ERP, supply chain, order process and payment platforms.
BUILD A RESPONSIVE SHOPPING JOURNEY
With immersive in-store experiences and an impressive online presence, JACK & JONES® is truly an omnichannel player. To complement its rich value proposition, our strategy was to create a website that would be responsive on all the devices customers enjoy using. In addition, since JACK & JONES® customers enjoy fast-paced lifestyles, our developers focused on optimizing online shopping time through an uncluttered website architecture. Smart add-ons such as quick-view displays, preference filters and a clever product zoom contributed to a flawless e-commerce experience.
