Moose Knuckles is a luxury Canadian fashion brand, originally founded in 2009. They are leaders in the premium sportswear industry and are best known for their fashionable winter coats often worn by celebrities and influencers.
The Challenge
Moose Knuckles was looking to upgrade their Magento 1 eCommerce website to Magento 2 Cloud Commerce to support an aggressive growth and launch schedule. With the goal to be live by Black Friday 2019, the team at Le Site had 3.5 months of development to complete the project. We proudly put ourselves to the task and produced a modern, sophisticated website that is both technically pleasing and design-savvy. As a result, ensuring Moose Knuckles’ digital presence will increase into the millions and an overall increase in sales.
The Execution
Our team worked closely with the client to identify important areas of improvement and prioritize accordingly. The collective decision was made to migrate all existing functionality and overhaul the category and product pages to improve the shopping experience for users. The new catalog pages improve the presentation of their products with larger images, insightful product information and a smoother UX.
All of this, coupled with the performance improvements from Magento 2 Cloud Commerce, bring MooseKnucklesCanada.com up-to-date with the best eCommerce sites in their competitive space.a
The End Result
The Moose Knuckles website launched successfully on October 8th, 2019 and was in fine form for Black Friday and Cyber Monday 2019. YOY growth for the promotional long weekend saw 146% (2.5x) improvement in revenue, where mobile conversions saw the most improvement with a 55% improvement in conversion rates. This is remarkable since the traffic to the site was less than double (+88%) over the prev year.
Key Achievements
+146
Improvement in Revenue
+55
Improvement in Mobile Conversion
+88
Increase Traffic over the First Year
