The Execution

Our team worked closely with the client to identify important areas of improvement and prioritize accordingly. The collective decision was made to migrate all existing functionality and overhaul the category and product pages to improve the shopping experience for users. The new catalog pages improve the presentation of their products with larger images, insightful product information and a smoother UX.

All of this, coupled with the performance improvements from Magento 2 Cloud Commerce, bring up-to-date with the best eCommerce sites in their competitive space.a

The End Result

The Moose Knuckles website launched successfully on October 8th, 2019 and was in fine form for Black Friday and Cyber Monday 2019. YOY growth for the promotional long weekend saw 146% (2.5x) improvement in revenue, where mobile conversions saw the most improvement with a 55% improvement in conversion rates. This is remarkable since the traffic to the site was less than double (+88%) over the prev year.

Key Achievements

Improvement in Revenue
Improvement in Mobile Conversion
Increase Traffic over the First Year