With an original intention to extract krill oil and distribute the product, Neptune wellness is a health and wellness enterprise that has expanded from krill oil towards cannabis extraction. Distributing in both Canada and the US, Neptune is an established North American health and wellness business promoting innovative formulas for their customers and clients.
Looking at the original site, it was clear that their WordPress model was going to have to evolve. Evaluating how the site displayed information seemed fragmented and lacked information when it came to their ever expanding presence in the cannabis industry in both Canada and the US.
Moving from WordPress to Drupal allowed Neptune Wellness to display more information that was easy to follow and more aesthetically pleasing to the eye. Le Site developed the new site iteration within the Drupal platform in addition to various content additions and changes. This included copy editing as well as a stylistic approach to visual elements you’ll find on their current site. Establishing categorization was also important for information to be well displayed and organized. Le Site enabled the ability for customers and clients to easily navigate between Canadian and US stipulations as well as discover other aspects of Neptune Wellness particularly when it comes to nutritional aspects of krill oil and cannabis.
The End Result
Neptune Wellness has seamless website that is easy to navigate and to learn from. Le Site played a pivotal role in developing a cannabis website that demystifies an otherwise controversial topic, while still adhering to Neptune Wellness’ brand values. This also contributed to investors having a clearer ability to learn about the cannabis and wellness industry and the synchronicities between the two.