Objectives & Solutions


The path to a revamped website began by building a store on Magento that would provide a fun, comprehensive and efficient experience to potential customers. Pop Shoes has been around since 1985, and its clients trust the brand for the quality and variety of its offer. As such, our UX and Design team worked tirelessly to create a simple and intuitive e-commerce experience for users.


Our wordsmiths created inspiring and original content for the website’s landing pages and category pages, enhancing the wide choice of footwear and accessories available at Pop Shoes. “These boots were made for walking”…and this website was made for selling!

The road to better SEO

Once the content strategy was established, we turned to performance marketing to build recommendations for content optimization, internal linking, as well as a thorough keyword research to improve SEO. The result? A clear menu, relevant and fun descriptions and an easy and quick navigation.