Rousseau Metal is the leading North American designer and manufacturer of flexible and high-quality storage solutions. They offer modular units that can be placed anywhere in the house, from the garage to the playroom.
Rousseau products are famously modular and customizable and are used everywhere from small garages to major industrial sites. But Rousseau Metal’s clients were dealing with a confusing eCommerce website which was extremely hard to maintain. Their biggest challenge was to build a feature-driven website that would stand the test of time. To tackle this, Rousseau Metal looked for a robust digital partner to create an all-new B2B eCommerce platform. Magento was the perfect fit.
Solution Design & Architecture
Adobe Commerce Cloud
Winner of the Magento Excellence Award for Best B2B Experience
A totally customizable B2B eCommerce customer experience
A customization tool that goes a long way
The intuitive and modern take on the Bay Design tool enabled Rousseau Metal to differentiate itself from the competition, by highlighting the ease-of-use of its modular product line. The tool is now used daily by both internal and external stakeholders, resulting in a 227 percent increase in completed Bay Design quote requests. It also won Rousseau Metal the prestigious Magento Excellence Award for Best B2B Experience at the Imagine Conference.