Objectives & Solutions
It all started with an appetizing plan. Since 1889, home cooks have relied on Trudeau for quality, value and innovation. Considered a true leader in the kitchenware and barware industry, Trudeau has always been and will continue to be committed to consumers’ expectations. With such a strong brand background, Trudeau needed a website that matched its exquisite product offering.
We hit the ground running, meeting with Trudeau’s team to map out a unique UX strategy that truly captured how their products can elevate consumer’s cooking! Through workshops and high-level recommendations for product categorization, we solidified a strong site map that was built to handle their extensive list of products. In turn, this enabled our design team to develop a mouth-watering site that engages foodies through stunning visuals, interactive landing pages and video integration.
ENTICING CONTENT STRATEGY
Our content team worked tirelessly to breathe life into each and every description for Trudeau’s star products. Our copywriters also created on-site content for all landing pages. To help launch the brand’s own Foodie Blog, our content strategist reached out to over fifty top-shelf food bloggers, creating relationships with celebrated North American bloggers like Amy Bronee, Talia Kleinplatz and Bernard Lavallée. Finally, we introduced the “Inspire” tab to the site, to showcase a range of Trudeau products in their natural habitat: the kitchen counter!