Objectives & Solutions
SUIT YOUNG CANADIANS’ NEEDS
VERO MODA® has made its name in North America. As such, the brand needed an e-commerce platform that resonated with young Canadian shoppers. Our design and content teams envisioned a website with a local twist from the home page to the product descriptions.
To complement its several retail locations in Canada, VERO MODA® wanted to cater to local demand online. Before diving into the core of their e-commerce platform, our team of strategists and developers worked hand in hand to design a foolproof business structure. This meant setting up a supply chain, going through the order process and establishing payment procedures.
BUILD A PLAYFUL WEBSITE
As a global brand, VERO MODA® wanted to provide young women with an exciting e-commerce experience. One of the main goals was to highlight its 4 exclusive collections: VERO MODA®, Y.A.S, VERO MODA® INTIMATES and NOISY MAY.
Since VERO MODA® specializes in fast fashion, our developers focused on optimizing online shopping time through an uncluttered website architecture. Smart add-ons such as quick-view displays, preference filters and a clever product zoom, contributed to a flawless e-commerce experience. This new website will go a long way with the brand’s Canadian visitors.
FOCUS ON RESPONSIVENESS
With memorable in-store experiences and an impressive online presence, VERO MODA® is truly an omnichannel player. To complement its rich value proposition, our strategy was to create a website that would be responsive on all the devices customers enjoy using.
Once the foundation of the e-commerce platform was built, our design team leveraged the brand’s image to create a fully responsive website. The beautiful home page showcases the many collections and product categories VERO MODA® has to offer. The brand’s trendy customers can now shop for the perfect dress, wherever they are.