Objectives & Solutions
We focused on a feminine and fun typography to encapsulate the brand’s core values, while implementing a new palette and style guide. The result? A fresh makeover for Sportive Plus!
GROWING THE DATABASE
One of the online retailer’s business goals was to beef up its email database. To achieve such a goal, we developed a clever pop-up which showcased a special sign-up incentive.
To highlight key products, we created a custom carousel where shoppers can flip through different styles. Strategically placed on the homepage, this module has been a great success.